Privacy Policy

Show Me The Rental (“SMTR”, “we”, “us”) is operated by SHOW ME THE RENTAL LLC, a Kentucky limited liability company. SMTR is a rental leasing platform used by property managers and landlords (“Property Managers”) to respond to rental inquiries, pre-screen prospective renters against the Property Manager’s published criteria, schedule showings, and collect rental applications.

This Privacy Policy applies to showmetherental.com, app.showmetherental.com, the text messages, phone calls, and emails we send and receive through the platform, and any other service that links to this policy (together, the “Services”).

It covers three groups of people: renters who inquire about, tour, or apply for a rental through the Services; Property Managers and their team members who hold an SMTR account; and visitors to our website. Where a section applies to only one group, it says so.

When a renter interacts with a Property Manager through SMTR, the Property Manager decides what criteria apply and makes the rental decision. SMTR processes the renter’s information on that Property Manager’s behalf, and also as described in this policy for operating and securing the Services.

From renters. We collect only what the rental process needs:

• Contact details: your name, mobile phone number, and email address, so the Property Manager’s automated assistant can reach you on the channel you chose.
• Screening answers: what you tell us about your income, move-in date, occupants, pets, and rental history, used only to check you against the criteria the Property Manager published for that home.
• Showing and booking details: the tour times you pick, confirmations, reschedules, cancellations, and attendance.
• Application information: the rental application you complete, the documents you choose to upload (such as a photo ID or proof of income), and your electronic signature.
• Messages: the text, email, and web conversation between you and the automated assistant, and recordings and transcripts of calls you place to a listing phone number, kept so there is a record of what was said and decided.
• Payment records: when you pay an application fee, we receive a confirmation from our payment processor with the amount, date, and the last four digits of the card. The card number itself is never sent to us.
• Identity verification result: if a Property Manager requires identity verification, a specialist provider performs the check and we store only whether it passed.
• Search preferences: if you use the renter search, the city, budget, and size you are looking for.

From Property Managers. Account and contact details for you and your team (name, email, phone, role), your business name and address, the rentals you list and the screening criteria you set, your listing photos and descriptions, and billing records. Card and bank details are collected directly by our payment processor, not by us.

From everyone, automatically. When you use the Services we receive device and log information such as IP address, browser type, pages viewed, timestamps, and the referring page. We use strictly necessary cookies to keep you signed in and to protect forms from automated abuse. We do not use advertising cookies or tracking pixels.

From other sources. If a renter inquires through a listing site (for example Zillow or a similar service) that forwards inquiries to the Property Manager, we receive the name, contact details, and message in that inquiry. If a renter texts or calls a listing phone number, we receive the phone number and the message or call.

• No Social Security numbers. If a Property Manager requires a credit or background report, you provide your details directly to the screening bureau (TransUnion SmartMove) on its own site. SMTR never asks for, sees, or stores your SSN.
• No credit or background reports. Reports go from the bureau to the Property Manager. SMTR does not order, receive, read, or store them, and SMTR is not a consumer reporting agency.
• No selfies or ID images from identity verification. The verification provider handles the capture; we record only the pass or fail result.
• No card or bank numbers. All payments run through Stripe. We store only the confirmation Stripe sends us.
• No protected-class information. Our screening questions never ask about race, color, religion, national origin, sex, familial status, disability, or any other characteristic protected by fair housing law, and our system blocks Property Managers from adding such questions.

We use the information described above to:

• respond to a renter’s inquiry, pre-screen the renter against the Property Manager’s published criteria, and tell the renter the result;
• schedule, confirm, remind about, and reschedule showings, and record attendance;
• deliver the rental application, collect the Property Manager’s application fee, obtain required authorizations by electronic signature, and hand the completed application to the Property Manager;
• send the messages the process requires by text, email, phone, or web, in the language the renter chose;
• with a renter’s explicit opt-in, match the renter with other homes on the platform that fit their stated criteria and, on request, forward a completed application to another Property Manager;
• operate, secure, and improve the Services, including preventing spam, fraud, and rental scams, enforcing one-way contact rules, and diagnosing errors;
• keep the audit records that fair housing and consumer protection laws require, so that every automated screening decision can be shown to have used only the published objective criteria;
• bill Property Managers, provide support, and send account and service notices; and
• comply with law and enforce our Terms of Service.

Where a renter’s free-text reply needs to be interpreted (for example, “two cats and a small dog”), we use an AI language model to extract the answer to the screening question. The model receives the reply and the question, returns the structured answer, and is not used to make the screening decision. The decision is made by comparing the answer to the Property Manager’s published criteria.

The Services send text messages under the program name ShowMeTheRental rental messaging, operated by SHOW ME THE RENTAL LLC, a Kentucky limited liability company. ShowMeTheRental is the sender authorized by your SMS consent. Messages are sent on behalf of the Property Manager whose rental you inquired about, from a phone number dedicated to that rental or from an SMTR platform number, and each message identifies the Property Manager, ShowMeTheRental, or both.

How you opt in. You consent to receive text messages in one of these ways: by entering your mobile number and agreeing to receive messages on a listing or search form on the Services; by texting a listing phone number yourself; by affirmatively agreeing to texts after the leasing assistant explains the SMS program during a phone call; or by replying START, UNSTOP, or YES to a number you previously opted out of. Consent is not a condition of renting any property or of purchasing anything. You can choose email or the website instead.

Phone consent. The assistant explains the types of rental messages, message frequency, possible charges, STOP and HELP, and the email or website alternative before asking for a separate yes or no. We retain the question, your affirmative reply, the time, and a reference to the call as consent evidence. Leaving a voicemail, sharing an application, or providing a phone number to a Property Manager alone does not sign you up for texts. See the phone opt-in script.

What you will receive. Replies to your inquiry, pre-screening questions and results, showing booking links, confirmations and reminders, application links and status, and, only if you opted into the renter search, notices about other homes that match your stated criteria. Message frequency varies with where you are in the process. Message and data rates may apply.

How you opt out. Reply STOP to any message to stop receiving texts from this program, including showing reminders. You will get one final message confirming the opt-out. Reply START to re-subscribe. Reply HELP for help, or contact support@showmetherental.com. We never send automated texts before 8 a.m. or after 9 p.m. in your local time zone.

Your mobile number and consent are not shared for marketing. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors in support services, such as the carrier network provider that delivers messages and our customer support tooling, is permitted only so those services can be provided. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

The full program terms, including carrier disclosures, are in the Terms of Service.

Each rental listing has its own phone number. When you call it, an automated assistant or a voicemail service answers on the Property Manager’s behalf. Calls may be recorded and transcribed for quality, record-keeping, and compliance purposes; a disclosure plays at the start of every recorded call. If you do not want a call recorded, hang up and use the text or web option instead. Recordings and transcripts are stored with the rest of the conversation record and are subject to the retention rules below.

We do not sell personal information, and we do not share it for cross-context behavioral advertising. We share information only as follows:

• With the Property Manager you contacted. The Property Manager for the home you inquired about receives your inquiry, screening result, showing activity, application, uploaded documents, and message history. No other Property Manager receives your information unless you explicitly ask us to forward your application or opt into the renter search, and you can withdraw either choice at any time. All contact runs through the platform: you never receive the Property Manager’s direct phone number or email through the Services.
• With service providers that work for us. Companies that host the Services and store data (cloud infrastructure and encrypted document storage), deliver text messages, calls, and email (including Twilio for SMS and voice), process payments (Stripe), provide electronic signatures (Dropbox Sign), verify identity when a Property Manager requires it, validate addresses, interpret free-text replies (an AI language model provider), protect forms from automated abuse, and monitor errors. Each provider may use the information only to provide its service to us and is bound by contract to protect it.
• With a screening bureau, at your direction. If a Property Manager requires a credit or background report, we send you to TransUnion SmartMove, where you provide your information directly under TransUnion’s own privacy policy.
• For legal reasons. To comply with a subpoena, court order, or other legal process; to enforce our Terms; to investigate fraud, scams, or abuse; or to protect the rights, property, or safety of SMTR, our users, or the public.
• In a business transfer. If SMTR is involved in a merger, acquisition, financing, or sale of assets, information may be transferred as part of that transaction, subject to this policy.
• With your direction or consent in any other case.

Aggregated or de-identified information that cannot reasonably identify you (for example, the average time from inquiry to application across the platform) may be used and shared for any purpose.

Pre-screening on SMTR compares your answers to objective criteria the Property Manager published before you inquired: income relative to rent, occupancy, pets, move-in timing, and rental history. The criteria are shown to you before you answer. Every automated screening result is written to a permanent audit log so that the Property Manager, a regulator, or you can see exactly which criterion applied.

“Pre-qualified” means you meet the published criteria. It is not an approval and does not create a lease. Any final rental decision is made by the Property Manager, who is responsible for complying with the Fair Housing Act, the Fair Credit Reporting Act, and applicable state and local law, including any adverse-action notice. SMTR is not a consumer reporting agency and does not make rental decisions.

We keep information for as long as needed for the purposes above and as the law requires. In practice:

• Screening, showing, application, and message records, including the audit log of screening decisions and call recordings and transcripts, are retained for up to seven years after the Property Manager’s account ends, to satisfy fair housing and consumer protection record-keeping. They are stored encrypted for the whole period.
• In-app notifications are deleted after 90 days.
• Renter search preferences and matching consent are kept until you unsubscribe or your search expires, whichever comes first.
• Property Manager account and billing records are kept for the life of the account and for the period tax and accounting law requires afterward.
• Server logs used for security and diagnostics are kept for a limited operational period and then deleted.

When a retention period ends, the information is deleted or de-identified. A renter can request earlier deletion as described below; we honor it except where the law requires us to keep the record.

Information is encrypted in transit and at rest. Uploaded documents are stored in encrypted object storage under customer-managed keys. Each Property Manager’s data is isolated at the database level so one Property Manager can never read another’s. Access by SMTR staff is limited to what support and operations require. Property Manager accounts support two-factor authentication. Renters are never asked to create a password; links we send are single-use or time-limited, and sensitive steps require a verification code sent to the contact method on file.

No system is perfectly secure. If we learn of a breach affecting your information, we will notify you and any regulator as the law requires.

Everyone who uses the Services can:

• See what we hold. Ask for a copy of the personal information we have about you and how we have used and shared it.
• Correct it. Ask us to fix information that is inaccurate.
• Delete it. Ask us to delete your information. We honor deletion requests except for records the law requires us to keep, such as the screening audit log, and we tell you which records are retained and why.
• Stop messages. Reply STOP to any text, or use the unsubscribe link in any email or matching message.
• Leave the renter search. Opt out of matching at any time from any matching message or from your profile link; we stop sharing your information with other Property Managers immediately.

To exercise any of these, email privacy@showmetherental.com from the email address or phone number you used with the Services. We verify requests by matching them to the contact details on file and may ask for additional confirmation. We respond within 30 days. You may authorize an agent to make a request on your behalf; we will ask the agent for proof of that authorization and confirm the request with you directly.

State privacy rights. Residents of California, Colorado, Connecticut, Virginia, Utah, Texas, Oregon, Montana, and other states with comprehensive privacy laws have the rights described above under those laws, along with the right not to be discriminated against for exercising them. We do not sell personal information, do not share it for targeted advertising, and do not use it for profiling that produces legal or similarly significant effects beyond the objective screening described in this policy, so there is nothing to opt out of on those grounds. If we deny a request, you may appeal by replying to our response; we will answer the appeal within 45 days and tell you how to contact your state attorney general if you disagree.

Property Manager data. If a renter sends a request about information a Property Manager holds outside SMTR, we will refer the renter to that Property Manager. Property Managers can request an export or deletion of their own account data by contacting support.

The Services are for adults. We do not knowingly collect personal information from anyone under 18. If you believe a minor has provided information to us, email privacy@showmetherental.com and we will delete it.

The Services are offered in the United States and our systems are hosted in the United States. If you use the Services from elsewhere, your information is transferred to and processed in the United States under this policy.

When we change this policy we update the effective date at the top of this page. If a change materially reduces your rights or expands how we use information already collected, we notify Property Managers by email and renters with an active inquiry, showing, or application by the channel they used with us, before the change takes effect.

Privacy questions and requests: privacy@showmetherental.com

Support and text messaging help: support@showmetherental.com

SHOW ME THE RENTAL LLC, a Kentucky limited liability company.